Have you ever wondered what makes us move away from the hustle and bustle of the city to spend a vacation in the countryside between the greenery and the blue sky? Or why doctors wear white coats inside the hospital! Or the presence of red colors in the warning and stop lights?
All are examples of the importance and difference of colors in our lives because each color carries a special meaning and an impact on our daily life and behavior. For example, in the purchasing decision of customers, indications and statistics indicate that 85% of people take color as the primary reason for making their purchasing decision that calls for designers to pay great attention to the choice of design colors and the brand in particular. The shape or visual element plays the largest percentage in the purchasing decision-making, as it constitutes 93% of the customer’s purchasing decision.
The primary colors used in the design
The primary colors are the colors through which the rest of the colors are formed, which are red, yellow, and blue, while the colors that come second after these colors and are from mixing the primary colors are orange, green, and purple. Colors are called pure unless black or white mixes them to create shadows and lights. Each of these colors has a special significance, which I will talk about now:
Red: The red color emits the feeling of hunger, so you find it the favorite color of fast-food providers, as it is an indication of a state of emergency, vitality, and impulse to carry out a specific activity and it affects general activity, increases heart rate and is strongly associated with excitement and emotion.
Blue: The blue color is a men’s favorite color, associated with peace, water, and confidence. It also creates a feeling of safety, reduces appetite, and increases productivity. Brands that build trust with the public tend to use the blue color.
Green: The green color is associated with health, tranquility, strength, and nature. It is used in stores to improve the customer’s psyche and enhance the feeling of the natural environment. Green also calls for rationality and balance in making decisions.
Violet: Violet is associated with sincerity, wisdom, and respect. It stimulates problem solving and creativity and is used in beauty and skincare products.
Orange and yellow: They are the colors of happiness that inspire optimism. The orange color raises a sense of concern among people, and it creates a kind of anxiety and makes them quick to make their purchasing decision, so it is used in marketing windows.
Black: Black is associated with strength, power, and stability, as it usually symbolizes intelligence. It is wrong to use the black color too often because it causes a feeling of fatigue and exhaustion.
Grey: The grey color denotes practical, aging, and cohesion, but too much of it sends a feeling of frustration.
White: White indicates purity, cleanliness, and safety. Also, white spaces encourage innovation within a clean environment.
How do major companies use color in their brands?
McDonald’s company has chosen red and yellow to formulate its trademark because it is vibrant colors that stimulate activity and energy, attract children and open their appetites. It also works to create a sense of urgency for them, to accelerate demand, and this is not limited to children, but also includes adults, as some believe that the colors are the main reason for the primary fame of McDonald’s and that it would not have been able to sell this unhealthy food using green color in their brand.
Interestingly, Starbucks is the only global company that uses green as its primary color, and the reason for using this color is to comfort its customers while drinking coffee during their tiring day.
So did you know why doctors wear white? Of course, the patient needs a color that sends optimism and promises good news, and the purity and cleanliness of the white color reflect the health significance of the hospital. What applies to choosing the white color of doctors ’clothes applies to brands, so each color has a story and a goal that cannot be overlooked for brand success and hence business success.