To claim that your company’s logo is the core of attraction for your brand is an understatement. It’s one of the most important branding tools because it has the power to entice or repel the target audience. To put it another way, logo design is the make-or-break aspect that determines whether or not you are at the top of your customers’ minds. Keeping the importance of the logo in their mind, you need to get your logo design the right way! If you don’t, you run the risk of destroying your entire brand persona for which you will pay the price in the long run. In this article, we discuss Why does a Logo Design Fail? Secrets Revealed.
Some logo designs fail for a variety of reasons; however, there are a few common mistakes that designers create while designing a logo. These errors not only result in a substantial loss but also embarrassment to the reputation of a company.
Imitation of other brands’ logos
When you see another company logo and think it would be nice to use part or even all of it in your company design, unfortunately, what you do is plagiarism and theft from other companies.
Stealing someone else’s work does two things. First, it confuses your customers and makes them believe that your brand is related to the company whose image it was inspired by, and once they realize that you have no relationship with this company, you risk damaging your reputation and being perceived as a fraud.
Second, it exposes you to lawsuits from the company that owns the original logo, especially if it is branded. One great example is Clearwire’s use of a logo much like the Ericsson logo as it was faced with a massive lawsuit. However, Ericsson eventually gave up its fight when Clearwire admitted that it was unlikely to launch a competing mobile phone product.
Of course, there are exceptions to this. If you were using an apple image as part of your logo, you probably wouldn’t be accused of theft unless it’s a bitten apple, like Apple. However, if you use a similar image to logos of other companies, you can expect to be contacted by a company attorney at some point.
The logo has Multiple Messages
Intricate specifics aren’t meant to be part of a successful logo design. Your audience would be confused if you overstuff your design with multiple elements. Not only that, but a logo style with so many scattered features crammed here and there would be ignored by the viewer. Logo design, like your mission statement, is a visual image of your business that gives consumers an idea of what your company has to offer.
Therefore, the messages conveyed by your logo must be succinct and simple. Your logo’s visual images should have the ability to express the message with minimal information. If you have to use a couple of taglines in your logo, it isn’t serving its intended function. Don’t overstuff taglines or other items, and be careful about your design choices. Instead, make a template that is proportionate and legible and says a lot with few details.
Preference to design a logo for free
Many websites offer logo designs for free or at cheap rates. These inexpensive options can end up being more expensive in the long run. Business owners often avoid investing in a logo, which is a mistake that can cause the business to fail.
If you are not an expert in designing the logo for your project or company, it is best to hire a professional. Some “tutorials” may make the task seem easy, but you won’t be able to pay attention to fine details.
Remember, you only get what you pay. You should be willing to spend a good amount of money to get a high-quality logo that reflects your aspirations and vision. The free online lessons on logo design methods and ready-made templates are only limited options and lack creativity.
Use of low-quality images
It is very important to use beautiful, high-resolution images when designing logos to ensure the quality of production and print. Because logos are used everywhere (web and print) and in different sizes, the image quality here is of primary importance in maintaining the structure and content of logos. Adobe Illustrator is the best program for designing logos as it maintains its quality regardless of its size.
Again, when the option is JPEG images that are made up of pixels, then these images are mostly of low quality and can make the logo looks bad if printed on a huge banner.
If you want to take your branding to the next level and design a goal-oriented, error-free, and capable branding awareness, then hire a professional logo designer who knows how to do it.
We hope this article revealed the secrets of logo design failures sometimes. If you are looking for a logo designer feel free to contact us and we will be very happy to assist you and your company.