Nastex
Identity for the Syrian International Textile Expo — a full visual system from the bilingual mark to wayfinding and out-of-home. Flowing forms echo the movement of textiles, paired with a cobalt-and-coral palette.
Strategic studio · 15 years
Muscat
Riyadh
Istanbul
Brand architects & identity engineers
We design visual and strategic systems that make every brand expression an extension of the same idea.
120+
Brands launched
15
Years experience
14
Regional markets
VISUAL HIERARCHY
01 / 08
التسلسل البصري
LIVE
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Vision
Identity
Strategy
Systems
Motion
Editorial
Strategic positioning
Direction
01
Selected work
A glimpse of our work
Amalyssilk
An identity expressing pure elegance — refined classic typography, deep burgundy, and packaging that turns the purchase into a ritual. From the gift ribbon to the seasonal tote.
Rumman Studio
Bold identity for a digital content studio — vivid crimson, a stamp-like circular mark, and an ad system that scales from business card to billboard.
Le Miche
A contemporary Parisian sensibility — from storefront to pastry packaging. A refined type system with a handcrafted touch.
Samir Foundation
Visual identity for a humanitarian organisation in Palestinian healthcare — a mark uniting renewal and hope with medical discipline, and an application system from the medical bag to the 'Class of the Phoenix 2025' graduation banner.
Habboush Oasis
A brand embodying a green oasis within the city's pace. A simple geometric mark that works on signage, tote, cup, or wayfinding — with the same discipline.
eBudget
A budgeting app for a new generation. An open, flexible identity — olive out-of-home, a 3D geometric mark, and consistent applications from tote to UI.
New Horizon
A tech brand moving between future and present. A full visual system from logo to out-of-home in Muscat — with cinematic language that frames product quality.
Sally Café
A bilingual identity on a custom-drawn wordmark and a warm burgundy palette. A system tested first on the cup, the bag and the sign — before any marketing material.
Wasan
A Saudi coffee and chocolate brand in a contemporary language of generosity. A packaging and gifting system running from the date box to the storefront, in olive, gold and cream.
Aamer
A monochrome identity for a real estate and construction firm in New Cairo, built on a structural grid and working from a worker’s helmet to a building facade.
GlowLines
A GL monogram and four colours that separate the product ranges on the shelf. A complete packaging and e-commerce system for a skincare brand.
NARA
An identity for an interior architecture studio in Istanbul. A geometric mark and a neutral palette drawn from building materials, framing the work rather than competing with it.
02
Strategic services
Nine practices,
one method.
We operate as a studio, not an agency. Every project starts with the right question and ends with a system that serves the brand for years.
01
↗
Brand strategy
Conceptual foundations and positioning logic that make a measurable difference.
02
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Visual identity systems
Flexible identities that live across every touchpoint.
03
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Digital experience
Sites and products built to global studio standards.
04
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Web design
Considered interfaces, sensitive interactions, high performance.
05
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Brand guidelines
A clear creative path — how the brand should look, every time.
06
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Corporate reports
Turning dry data into documents with presence.
07
↗
Advertising systems
Campaigns built on a coherent visual architecture.
08
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Positioning & repositioning
Moving the brand from option to reference within its market.
09
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Creative direction
Long-term artistic leadership across projects.
03
Our philosophy
We make brands feel native enough
to resemble the place they came from.
We turn that impression into a system — visual, verbal, behavioural — that can be measured, repeated, and built upon.
04
Trust built on results
Real numbers, from real clients.
We don't promise magical multiples. We promise execution discipline, transparent communication, and work that endures years after launch.
120+
Brands launched
Since 2018 — from local bakeries to international expos.
92%
Client return rate
More than nine in ten clients commission a second project.
14
Markets worldwide
From the Gulf to the Levant, Türkiye, Europe, and North America.
48h
Average first response
We come back with a clear action plan within two business days at most.
Clients who chose Haweya
05
Our method
Five phases, one logic.
01
Discovery
Deep conversations, market diagnosis, and understanding of the core.
02
Strategy
Positioning, message, and foundations to build on.
03
System design
Visual identity, voice, and usage rules.
04
Activation
Multichannel launch with tight calibration.
05
Continuous evolution
Maintenance and growth across the years.
06
Design subscription
Your creative team,
on demand.
A subscription model that gives you a full studio without the friction of hiring or the lag of agencies.
Have a project?
A full identity from scratch for new brands.
$
2,500
USD / project
- ✓Logo design through every phase
- ✓Brand Guidelines
- ✓Core design system and applications
- ✓Identity applications: print, social, presentations
Continuous growth
An ongoing partnership that covers everything around your brand.
$
4,500
USD / month
Pay annually for 15% off
- ✓Ongoing graphic design across every channel
- ✓Visual identity maintenance and evolution
- ✓Website design and development
- ✓Dedicated team with priority delivery
07
Enterprise design systems
Identities
built to scale.
We build complete enterprise design systems: reusable component libraries, unified color and type tokens, interactive documentation, and full governance for design and engineering teams.
218
Design tokens
94
Components
12
Teams
DESIGN SYSTEM · v3.2
stable
COLOR TOKENS
Primary / Ink
#1A1A22
Surface / Ivory
#FAF8F2
Accent / Violet
#7C5CFA
Mist / Border
#EDEAE4
TYPOGRAPHY
Aa أب
COMPONENTS
Buttonready
Inputready
Cardready
Modalready
Navready
Badgeready
PREVIEW
Input field
Synced
312 / 312 tokens · 94 / 94 components
09
What clients say
"
They turned a vague idea into a visual system we now run in nine markets.
M
Mohammed Al-Mulla
Marketing Director, Nastex
"
The most refined studio we've worked with. Discipline, strategy, and taste — all in one place.
A
Abdulrahman Al-Shamrani
Founder, Le Miche
10
Frequently asked
Questions you might be asking.
What sets Haweya apart from traditional design agencies? +
We work as a strategic studio: small specialist teams, the highest craft standard, and full accountability from concept to launch and beyond.
How long does a full brand identity engagement take? +
On average between 8 and 14 weeks, depending on scope, touchpoints, and launch markets.
Do you work with brands outside the Arab region? +
Yes. We work remotely with clients across Europe and North America, with local teams in Riyadh, Dubai, and Cairo.
How does the monthly design subscription work? +
You subscribe to a monthly tier, submit design requests on a dedicated board, and we deliver within 48–72 hours — no long contracts.
How much does a professional brand identity cost? +
Full identity projects start at USD 12,000 and reach USD 80,000+ for enterprise programs. We send a detailed proposal after a free discovery session.
Do you design in both Arabic and English? +
Yes. We specialise in bilingual systems with rigorous typographic discipline and cultural nuance for each market.
What's included in long-term creative direction? +
Comprehensive artistic management over 6–24 months: reviewing every visual output, campaign development, training internal teams, and guarding brand consistency.
Do you also build the website after design? +
Yes. We cover the full cycle: strategy, UX, visual design, development, SEO, and performance analytics.
How do you guarantee return on design investment? +
We define clear KPIs before kickoff — brand recall, CAC, conversion — and report on them quarterly.
Do I own full IP of my identity? +
Completely. All intellectual property transfers to you on delivery, including source files and licensed fonts.
Available for 2026 projects
Tell us about
your project.
Fill the form in two minutes — we come back within 24 hours with a discovery call and a detailed proposal.
24h
Response time
30m
Free session
$0
No commitment
Thank you ✓
We've received your request — we'll be in touch within 24 hours.