Bader Almelhem Brand Identity

Case study 

 

Introduction:

Haweya is driven by its mission statement “to provide our clients high quality, professional and creative design services, to achieve their vision and promote their goals and strategic objectives.” The client wanted to reflect his office’s vision that works in the law field so we wanted to use business to inspire and implement. We address in this project all people and all who are in need to solve their cases.

 

About the client:

Nancy Ray.

Australia.

Broker of Bader AlMelhem Office .

 

Challenge:

Working in the law field means that you have to maintain all the aspects of trust and reliability in dealing with the cases of your clients and that was the goal the client wanted to present in his brand identity as he knows what he do. So, the client wanted to attract people who is in need for law services by simple and understandable brand identity designs to reflect his vision. The main challenges we tried to solve were:

  • Develop people awareness of Bader Al Melhem Office.
  • The need for a brand identity that reflect the client’s vision in providing all Legal advice services, which would help to reach the truth.
  • The need for designs that reflect his role in helping people find a suitable solution to their cases by understanding their needs.
  • The need for designs that express his interest in the smallest details and the successful completion of each case.

So, how could we bring this message to more people … and the world at large?

 

Solution:

The plan was moving around achieving these points:

  • Develop people awareness of Bader Al Melhem Office.
  • The need for a brand identity reflect the client’s vision in providing all Legal advice services, which would help to reach the truth.
  • The need for designs that reflect his role in helping people find a suitable solution to their cases by understanding their needs.
  • The need for designs that express his interest in the smallest details and the successful completion of each case.

 

We wanted to go hand by hand with the client to be in line with his vision in raising awareness about his office and services. The client wanted a brand identity so we started by the logo as it is the main element of any brand. We started doing the brainstorming, the research, and gathering the ideas then finalizing the chosen ones. Our role was to reflect the client’s vision through professional and simple brand identity design, and that is what we did. Designing the brand identity took 7 days, and that was the deadline.

 

Results:

The designs achieved its goal in raising awareness among large number of people and all who are in need to solve their cases as the designs were shared through people.

The designs achieved the expected results, which are:

  • The simple and the meaningful designs helped people to notice the office, which reflect the work of it in the law field.
  • The well-designed brand identity helped to deliver the people the message of the wide experience, which Bader holds.
  • Honesty and trust where reflected by the designs which raised the dealing with the company as people noticed the office and started to deal with them.

 


  • Date: 30/03/2020
  • client: Bader AlMelhem
  • Service: Brand identity