Clever Toys Brand Identity

Case study 

Introduction:

Haweya is driven by its mission statement “to provide our clients high quality, professional and creative design services, to achieve their vision and promote their goals and strategic objectives.” The client wanted to help children to understand and imagine electronic circuits in a simpler way so we wanted to use business to inspire and implement. We address in this project the parents, teachers, and all who work in the education sector.

About the client:

AbdulRahman Mahmoud Awad

Palestine

CEO & Co. Founder at Clever Toys

Challenge:

As known, understanding the electronic circuits would be very hard to children as it contains many difficult technology concepts that the children would find difficulties to digest. Also, a need appeared to encourage children to invest their leisure time and help them to escape from the harsh reality to the fun educational games which would help them to activate their abilities to think, analyze, and focus. So, the client wanted to attract the parents by simple and understandable logo and brochure designs to reflect his vision. The main challenges we tried to solve were:

• Develop children awareness of technology concepts.
• Help the children to invest their leisure time usefully and encourage them to think, analyze, and focus.
• The need for clear instructions to know how to play the game.
• Simple and fun designs to suit the world of children.

So, how could we bring this message to more people … and the world at large?

Solution:

The plan was moving around achieving these points:

• Develop children awareness of technology concepts.
• Help the children to invest their leisure time usefully and encourage them to think, analyze, and focus.
• The need for clear instructions to know how to play the game.
• Simple and fun designs to suit the world of children.

We wanted to go hand by hand with the client to be in line with his vision in raising awareness and helping parents, teachers, and trainers to encourage their children to find new and educational kind of games to invest their time usefully. The client wanted a logo and a brochure so we started by the logo as it is the main element of any brand. We started doing the brainstorming, the research, and gathering the ideas then finalizing the chosen ones. Our role was to reflect the client’s vision through professional and simple logo and brochure design, which suit children and attract them to play the game, and that is what we did. We came up with three concepts and the client was pleased with the result and approved the first one, which took 3 days to be ready. Designing the three logo versions took 9 days and the brochure took 5 days, and that was the deadline.

Results:

The designs achieved its goal in raising awareness among large number of parents and all who work in the education sector as the designs were shared through the official page of the company.

The designs achieved the expected results, which are:

• The simple and the understandable designs helped parents to notice the game, which would approve their children’s abilities.
• The well-designed brochure, which includes all the instructions, guided both parents and children to know how to play the game.
• The simple and the fun designs succeed in attracting all who work in thee education sector to buy it.
• The sales of the game has raised as the designs has succeed to attract people.

• Date: 28/04/2020
• client: Clever Toys
• Service: Brand identity