Habboush Brand

Case study

Introduction:

Haweya is driven by its mission statement “to provide our clients high quality, professional and creative design services, to achieve their vision and promote their goals and strategic objectives.” The client wanted to reflect her company’s vision that works in the architecture and engineering consultancy and specialized in building design according to environmental design and energy efficiency so we wanted to use business to inspire and implement. We address in this project all people and all who work in the architecture sector.

About the client:

Israa Habboush

Morocco

CEO & Co. Founder at Habboush

Challenge:

Architecture is very important these days as people always look for a well-designed building or houses to live in. So, a need for a company which would guide you to the house you dream of appeared and that was the goal the client wanted to present in her brand identity. So, the client wanted to attract people to her company by simple and understandable brand identity designs to reflect her vision. The main challenges we tried to solve were:

• Develop people awareness of Habboush Company.
• The need for a brand identity reflect the company vision in providing architectural designs and construction services where they are environment friendly.
• The need for designs that reflect their role in developing the local architectural style through understanding the needs of their customers.
• The need for designs that express their interest in the smallest details and the successful completion of each project.

So, how could we bring this message to more people … and the world at large?

Solution:

The plan was moving around achieving these points:

• Develop people awareness of Habboush Company.
• The need for a brand identity to reflect the company vision in providing architectural designs and construction services where they are environment friendly.
• The need for designs that reflect their role in developing the local architectural style through understanding the needs of their customers.
• The need for designs that express their interest in the smallest details and the successful completion of each project.

We wanted to go hand by hand with the client to be in line with her vision in raising awareness about her company “Habboush”. The client wanted a brand identity so we started by the logo as it is the main element of any brand. We started doing the brainstorming, the research, and gathering the ideas then finalizing the chosen ones. Our role was to reflect the client’s vision through professional and simple brand identity design, and that is what we did. Designing the brand identity took 7 days, and that was the deadline.

Results:

The designs achieved its goal in raising awareness among large number of people and all who work in the architecture sector as the designs were shared through the official page of the company.

The designs achieved the expected results, which are:

• The simple and the meaningful designs helped people to notice the company, which reflect the work of it in the architecture field.
• The well-designed brand identity helped to attract the people to work with the company as the logo reflect their professional work and customers expectations.
• The designs succeed in attracting all who work in the architecture sector to join the company and may open the doors for potential partnerships.
• The sales of the company has raised as the designs has succeed to deliver the company message to the people.

• Date: 14/03/2020
• client: Israa Habboush
• Service: Brand identity